No.

Requirement Content

Requirement Description

1

Brand IP Image and Cultural Tourism Development Theme Design

1. Extract brand culture and tell a compelling brand story (including the brand's background, development history, mission, and vision).

2. Design the brand's visual image (logo, font, colour, images, etc.).

3. Enhance the “Most Beautiful Place, Enchanting Jixi” product system to elevate the brand's value.

4. Design the theme, cultural products, and themed performances for the 2026 Heilongjiang Tourism Development Conference.

2

Agricultural Product Souvenir Packaging Design and Slogan

1. The packaging design should highlight Jixi agricultural products' status as a representative gift in provincial agricultural products, reflecting the “Jixi Fine Products from Black Soil”. It should emphasize the five good characteristics: good climate, good environment, good soil, good water quality, and good variety. It should vividly showcase the recognizability and representativeness of "Jixi Fine Products from Black Soil".

2. Design a catchy and memorable slogan for Jixi agricultural products.

3

Jixi Cold Noodles and Knife-Cut Noodles Brand Image Design Plan

1. Extract brand culture and tell a compelling brand story, including the historical background, development history, and flavour characteristics.

2. Create model stores and brand packaging: Establish 20 model stores for cold noodles and 20 for knife-cut noodles, design high-end brand packaging for external sales. The design should vividly showcase Jixi's unique cuisine and leave a deep impression.

3. Create unified work uniforms and signage: Establish a unique culture for cold noodles and knife-cut noodles. A consistent image will create a strong, memorable brand recognition, reflecting the cultural connotation of Jixi cuisine.

4

Mishan City Souvenir and Logo Design

1. Thematic positioning: The souvenir design should deeply integrate Mishan's regional characteristics, with Xingkai Lake ("China's No.1 Freshwater Golden Beach"), Fengmishan Scenic Area as backgrounds, combining the deliciousness of Xingkai Lake's white fish with Mishan's rich black soil culture. It should also highlight the Sushen fishing and hunting civilization and the spirit of Beidahuang, along with the historical contributions of Mishan's four major cradles.

2. Practical aesthetics: The souvenir design should combine artistry and practicality. Though not necessarily large, the materials and craftsmanship should ensure the souvenirs have a substantial feel, reflecting quality.

3. Brand interaction: Reserve space for the brand logo and QR code on the packaging for easy consumer recognition and interaction, enhancing brand memory.

4. Cultural heritage: Through the product itself and accompanying cultural manuals and memorabilia, fully showcase Mishan's regional characteristics and cultural heritage, allowing recipients to appreciate the history and cultural inheritance while enjoying the delicacies.

5

Hulin Red Tourism Brand Image and Product Line Development

1. Extract the red tourism brand culture and tell a compelling brand story (including the brand's background, development history, mission, and vision).

2. Design the red tourism brand's visual image (logo, font, colour, images, etc.).

3. Improve the "Red Tourism Hulin" product line to enhance brand value (note: the design should incorporate Hulin's red historical stories, folk customs, natural landscapes, and other cultural elements, allowing tourists and citizens to deeply feel the charm of Hulin's red culture through this brand and carrier).

6

Hulin Linden Honey Product Packaging and Promotion Plan

1. The packaging design should reflect “Hulin Linden Honey” as a unique, natural, mature honey product in the national honey category. It should highlight “Originating from Wanda Mountain, Produced in Great Forest” with a deep product culture, presenting the five good characteristics: good natural honey source, good bee breed, good enterprise, good honey, and good cultural connotation. It should vividly showcase the century-old tradition of Hulin linden honey, its traditional beekeeping culture, and have recognizability and representativeness.

2. The gift box packaging for Hulin Linden Honey should aim for a high-end market, increasing brand awareness and recognition, thus enhancing the brand value and expanding its influence.

7

Mishan City Landmark and Lighting Design

1. Core elements: The landscape and greenery should integrate Mishan's cultural elements and special products, such as Xingkai Lake, white fish, honey, and the spirit of the old aviation school.

2. Location and layout: Design a landmark landscape at the centre of the circular ramp at the Sanhe highway exit, integrating Mishan's cultural and natural characteristics with a visually striking design. Surround the landscape with carefully arranged green belts to create a harmonious coexistence of ecology and culture.

3. Lighting design: Install a night lighting system for the landscape and green areas, using energy-saving LED lights to ensure the landscape's full display and beauty at night, providing a warm and delightful experience for nighttime drivers and passengers.

8

Hulin Cultural and Creative Products' Core Concept, Core Products, and Customised Services Design

1. Core concept: Integrate Hulin's rich history, red heritage, and regional characteristics to create cultural and creative souvenirs with cultural depth and modern aesthetics, showcasing Hulin's unique charm.

2. Core products: Including but not limited to creative designs for woodblock paintings and fish-skin paintings, creating unique souvenirs. Woodblock painting series: Natural scenery - showcasing Hulin's magnificent landscapes with detailed strokes; Folk customs - capturing moments of Hulin's folk life, inheriting local cultural essence; Modern abstract - combining modern aesthetics to creatively interpret woodblock art, presenting Hulin's new look. Fish-skin painting series: Animal totems - using the unique texture of fish skin to create vivid animal totems symbolizing good fortune and strength; Storytelling - narrating Hulin's historical stories and folk tales through fish-skin paintings, conveying cultural information; Decorative pendants - designing delicate fish-skin decorative pendants, easy to carry, adding life interest.

3. Customised services: Offer personalized customisation, allowing customers to add specific patterns, texts, or dates to woodblock or fish-skin paintings, creating unique cultural souvenirs.