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Innovative Heihe, Design the Future! LDA Heihe Design Requirements List Released!
2024-08-06 16:13:09


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Requirement Content

Requirement Description

1

Beian City Spiritual Fortress and City Landmark Design

1. Distinct City Imprint: Reflect the concept of "Northern Heilongjiang Regional Center City" by incorporating historical background, natural scenery, unique culture, and development advantages. Highlight Beian as the birthplace of the first complete provincial government in China, showcasing key initiatives like "Five Strengths and Five Prosperities" to emphasize the city's spiritual essence and value orientation.

2. Reasonable Structural Layout: The design should be unique and visually striking, drawing attention and generating interest. It must harmonize with the city's spatial layout and surrounding buildings, focusing on detail and precision to reflect humanistic care.

2

Heihe Souvenir Box, Creative Derivatives, and Tourism Souvenirs Design

1. Souvenir Box: Design a souvenir box suitable for tourists, including the product design of the items within. The box should incorporate products from Heihe's various counties and districts, ethnic handicrafts, city symbols, etc. It should be sellable both individually and as a unified series, narrating the story of Heihe.

2. Creative Derivatives: Create practical and decorative creative derivatives such as stationery, home goods, and apparel accessories, integrating Heihe's cultural elements and the "Extreme Cold Nurture" brand concept.

3. Tourism Souvenirs: Design tourism souvenirs with Heihe’s regional characteristics and cultural connotations, such as 3D miniature models, fridge magnets, and small accessories, to meet tourist demands and create products with unique charm and market competitiveness.

3

Heihe "It's Snowing" Soy Ice Cream Brand Promotion and Product Design

1. Brand Logo: The "It's Snowing" brand logo should highlight its position in the soy ice cream industry, being the earliest and most widespread in the market. The font design should showcase the brand's unique appeal to young people.

2. Soft Ice Product Packaging: Design packaging for soft ice products, including paper trays and accompanying round cards, and hard ice cream packaging.

3. Store Image Optimization: Optimize the overall image for franchise stores, including store visuals, ice cream machine decoration stickers, and employee uniforms (hats, aprons, polo shirts).

Style: The overall design style should emphasize "New Chinese Vegetarian."

4

Sunwu "Hanguan" Brand Promotion and Product Design

1. Brand and Culture Design: Create a brand and cultural design based on Sunwu County’s characteristics, focusing on the unique seabuckthorn products.

2. Brand Visual Identity: Complete the brand's visual identity, including logos, fonts, colors, and images.

3. Product Line Optimization: Enhance the "Hanguan (Cold Crown)" product line to increase brand value.

5

Xunke North Red Agate Cultural Creative Products Design

1. Souvenir Design: Focus agate designs on souvenirs, utilizing agate scraps to create portable, affordable, and aesthetically pleasing items that align with contemporary tastes. The product types should lean towards jewelry.

2. Cultural Creative Works: Create series of cultural creative works that reflect the characteristics of Heilongjiang, Heihe, and Xunke. These should be cost-effective, easily recognizable, and suitable for mass production.

6

Beian City Cultural Creative Souvenir Design

1. Brand Building: Product designs should root in the black soil of Heilongjiang, inherit the bloodline of Yan'an, focus on Beian's development, and integrate Beian's cultural symbols to establish a unified city souvenir brand with high recognition and influence.

2. Product Performance: Avoid similarity to souvenirs from other cities by incorporating unique features and highlights. Ensure the products are both aesthetically pleasing and practical, with a strong attention to detail and quality.

7

Nenjiang Post Station Cultural Creative Brand Promotion and Product Design

1. Brand IP Image: Utilize Nenjiang's unique "post station culture" and existing elements such as the city logo and mascot "Ma Xiaoyi" to design the city’s brand IP image, cultural creative products, special agricultural products, city souvenirs, and tourism merchandise, improving Nenjiang's product line and brand value.

2. Originality: Products must be original. Previously used or existing cartoon images are not within the scope of solicitation, and there must be no intellectual property disputes.