No.

Requirement Content

Requirement Description

1

Greater Khingan Specialty Souvenirs

1. Extract the cultural essence, historical background, and folk characteristics of the Greater Khingan region to design the brand name and gift contents of the souvenirs.

2. The design concept should be innovative and unique, reflecting creative thinking and artistic expression.

3. The product should have an aesthetically pleasing appearance, harmonious colour coordination, high artistic value, and practical functionality.

4. It should meet market demand, be easy to convert into actual products, or possess commercial development value.

2

Mohe City Slogan and IP Design

1. Mohe City boasts unique and scarce tourism resources, known for being the northernmost point in China, its magical aurora, the source of the Heilongjiang River, Santa's World, the first bend of the Heilongjiang River, and the stone forest wonders. It's renowned as "China's North Pole" and is the best place in the country to observe the Northern Lights and experience the polar day and night phenomena. Mohe has a well-preserved ecosystem, home to over 250 species of wild animals and 990 species of wild plants. The design should aim to fully reflect Mohe's cultural heritage and increase its visibility.

2. The theme of the work should be clear, align with Mohe's city character, industrial features, cultural connotations, and development positioning.

3. The design should be accurate, novel, cleverly expressed, vivid, and aesthetically pleasing.

4. The text should be concise, catchy, easy to remember and recite, and suitable for dissemination.

5. The work must be original; existing or previously used IP images are not within the scope of this collection, and the work must be free of intellectual property disputes.

3

Mohe Souvenir Brand and Product Design

1. Mohe is a city with distinctive features, as the northernmost city of China, with rich tourism and cultural resources such as the Arctic Village, the source of the Heilongjiang River, the first bend of the Heilongjiang River, and the Stone Forest Scenic Area. To better highlight Mohe's regional characteristics, create a city image, and develop unique city gifts, the design should integrate Mohe's historical, regional, and folk cultures to reflect local cultural creativity.

2. The design plan should include the brand name, brand image, promotional marketing, and cultural activities.

3. The design should incorporate elements of Mohe's region and culture to enhance the city's visibility.

4. Enrich tourism cultural souvenirs so that visitors can "take Mohe with them."

4

Huma City IP and Tourism Cultural Product Design

1. Huma County in the Greater Khingan region is the only centennial county, named after the Huma River and a revolutionary area. It is home to 15 ethnic minorities, including Oroqen, Russian, and Evenki. The county integrates various cultures such as gold mining, anti-Japanese resistance, youth settlement, ethnic groups, martial arts, and red culture. Huma is located in the mineral belt of the Greater Khingan and is known as the "County of Ten Thousand Taels of Gold." It is home to national-level protected animals such as sables, lynxes, and brown bears, and over 30 species of cold-water fish, such as sturgeons, huso dauricus, and salmon. More than 600 species of wild plants, including berries and Chinese herbs, grow in the region. Huma's fine-scaled salmon, soybeans, and potatoes have received national geographic indications and have been recognised as a national ecological civilisation demonstration area.

2. The design should leverage its unique features, incorporating elements of two rivers, two mountains, one bay, two villages, one island, two museums, and one base.

3. Fully explore Huma's multi-cultural elements such as anti-Japanese resistance, ethnic groups, youth settlement, gold mining, ancient post roads, and Wuxia culture.

4. Tell Huma's stories, spread Huma's voice, and create cultural tourism souvenirs that highlight Huma's unique charm.

5

Greater Khingan Oroqen Cultural Creative Product Design

1. The Oroqen people, a typical hunting ethnic group, traditionally relied on hunting and fishing, wearing animal skins and eating game. The song "In the high Greater Khingan, a vast forest, the brave Oroqen live..." describes their lifestyle. In 1953, Oroqen people moved out of the birch forest and settled by the Huma River, transitioning from a primitive hunting life to a modern socialist society. The Oroqen people have completed a remarkable transformation.

2. Design a series of cultural and creative tourism products by deeply exploring the rich natural resources and ethnic culture of the Greater Khingan and the Oroqen people.

3. Create unique items such as deer and reindeer car ornaments, fridge magnets, postcards, planners, cups, and incense holders with Oroqen ethnic elements.

4. Use eco-friendly materials like faux fur, resin, and ceramics for production.