No.

Requirement Content

Requirement Description

1

Harbin City Promotional Cartoon Image Design

1. Clear Theme: The entry must be "rooted in the city’s heritage and reflect the spirit of the times," fitting Harbin's urban temperament, industrial characteristics, cultural connotations, and development positioning.

2. Creativity: The entry must be accurate, novel, cleverly expressed, vivid, and aesthetically pleasing.

3. Conciseness: The entry must have concise text that is easy to remember and spread, adhering to communication principles.

4. Originality: The entry must be original and not previously promoted, published, used, or existing.

5. Participants can be groups or individuals, and entries must be original works with no intellectual property disputes.

2

Harbin Souvenir Trademark Logo Design

The trademark should be 10×10 cm with a resolution of 300. The logo should include both images and text, inheriting and promoting the cultural tradition of Ice City souvenirs. It should showcase Harbin's cultural charm and unique creativity, highlighting Harbin's culture, history, regional characteristics, folk customs, magical ice and snow, black soil culture, and European style, further enhancing the city's cultural tourism image and popularity.

3

"Ice City Souvenir" Design

To design an "Ice City Souvenir" that can become a new symbol of Harbin, conveying the city's unique charm and serving as an ambassador for external promotion, showcasing Harbin's ice and snow charm and cultural heritage.

【Design Requirements】

1. Cultural Integration: Incorporate Harbin’s diverse culture, including Russian style, minority characteristics, and ice and snow culture, making the souvenir a microcosm of Harbin’s culture.

2. Unique Creativity: The design should be unique, whether it's food, accessories, stationery, or daily necessities, it should be novel and interesting, making it a new favourite for tourists.

3. Practicality and Aesthetics: The souvenir should be both beautiful and practical, ensuring tourists will cherish and use it in daily life.

4. Portability: Consider the needs of tourists, making the design easy to carry, allowing them to take this "Ice City memory" home and become ambassadors of Harbin's promotion.

5. City Promotion: The souvenir should serve as a window for promoting Harbin, attracting more people to learn about and visit the beautiful ice and snow city through its unique design and cultural connotation.

4

Harbin Railway Station (Harbin Station) North Square Sculpture Design

Ingeniously integrate elements of the Asian Winter Games with Harbin’s regional and cultural features, using ice and snow elements (such as snowflakes, ice crystals, ski slopes) as connection points throughout the design. The sculpture should embody the passion of ice and snow sports and showcase the diverse cultural charm of Heilongjiang. Use suitable outdoor display materials to ensure durability and aesthetics. Pay attention to craftsmanship details, ensuring vivid shapes, smooth lines, and lasting colours. The sculpture's height can range from 2-4 meters, with the length adjusted according to design needs.

5

"Xiangfang Zhenxiang" Regional Brand Design

In 2023, Xiangfang District focuses on creating the regional brand "Xiangfang Zhenxiang," reflecting the district's historical heritage, industrial development, transportation advantages, educational resources, ecological environment, green food, openness, and business environment through eight aspects: ancient charm, national fragrance, widespread aroma, scholarly households, bird chirping flowers, lingering aroma, global embrace, and heartfelt fragrance. The brand VI system design should include: brand logo, standard font design, standard colour, auxiliary graphics, special printing fonts, basic element combination specifications, office supplies design, signage and guidance specifications, etc.

6

Harbin City Museum Souvenir Design

With the boom in Harbin tourism, the Harbin City Museum, as an important platform for cultural heritage and exchange, sees an increasing demand for souvenirs viewed as "city cultural memories" that tourists can take home. The museum urgently needs a series of unique and culturally rich souvenirs to enhance the visitor experience and promote the spread and popularisation of museum culture.

1. Cultural Elements: Fully understand the Harbin City Museum, delve into its cultural heritage, extract representative cultural elements (such as historical relics, artistic styles, traditional crafts), and integrate them into the souvenir design.

2. Distinctive Features: Select distinctive patterns, colours, materials from the museum's exhibits and architectural styles to make the souvenir an important carrier for spreading museum culture.

3. Encouraged Use of Intangible Cultural Heritage: For example, incorporating traditional paper-cutting, gold lacquer techniques combined with museum exhibits into the design.

4. Combine Harbin's ice and snow, music, and other city features with museum elements, giving the souvenir a deeper urban sentiment.

7

Harbin Modern Group Enterprise IP Image Design

Deeply integrate the century-old history and business operations of Modern Group, designing an enterprise IP image that showcases its unique charm across a century, conveying the brand's modern and trendy vibe in the new era. Elements like Modern Group's balcony music, Art Nouveau architectural style, and fusion of Chinese and Western fashion can be included, presenting a brand image that is both classic and contemporary, fully reflecting Modern Group's historical heritage and new vitality.

8

"Modern Hotel" Brand Cultural and Creative Design

As a representative century-old store in Harbin, the design should fully reflect the historical and cultural connotations of Modern Hotel.

1. Brand Storytelling: Convey the brand story (historical background, celebrity stories, film and literature, political background, etc.).

2. Cultural and Creative Product Design: The work should not only showcase Modern Hotel’s characteristics but also integrate historical and modern popular elements.

3. The work must be original with no intellectual property disputes.

4. Product Categories: Unlimited, can be single items or gift sets.

5. Application Scenarios: Offline store retail, tourist souvenirs, and business gifts.

9

Daoli District "Xuenini" Cartoon IP Cultural and Creative Design

Launched in 2022, Daoli District's "Xuenini" cartoon IP image has received high recognition from citizens and tourists. The current collection seeks extended cultural and creative design proposals for "Xuenini" cartoon IP image.

Brand Storytelling: Use "Xuenini" to spread the cultural characteristics of Daoli District, Harbin, and Heilongjiang Province.

1. Product Design: Designs should be concise, elegant, and meet contemporary aesthetic trends, enhancing product playability and interactivity through digital and physical crossovers, attracting young people and tourists.

2. Originality: The work must be original with no intellectual property disputes.

3. Product Categories: Unlimited, can be single items or gift sets.

4. Application Scenarios: Offline store retail, tourist souvenirs, and business gifts.

10

"Manhattan · Trendy Field" Space, Brand, and VI Design

The Manhattan renovation will transform it into a "non-standard business travel complex," creating "Manhattan · Trendy Field" in response to the government’s support for Sofia City Square's "1 km radius shared facilities," empowering urban culture and tourism. The design aims to drive commercial structural recovery with aesthetic and innovative energy, unlocking traffic codes with "immersion+" and "trend power," attracting millions of traffic.

First Floor and Basement: Create a "must-visit" urban food court gathering the most tourist-attractive limited-edition restaurants.

Middle Floors: Integrate elements of art curation, cultural immersion, emotional socialising, and trendy stories into commercial spaces, building a "trend gravity field" - a circle of life aesthetics enthusiasts.

Seventh Floor: Create the urban landmark "Cloud Floating Island Park," including a 2000 sqm cinema transformed into an exhibition centre, with a check-in point - "Cloud Landmark · Art Exhibition Surface." Also, create "Trend Pool · Floating Island Park" combining exterior facade to make it a new city postcard - a snow-viewing terrace and reception park.

VI Design Elements: Design the city landmark's supporting mall VI design, IP characters, and related cultural and creative derivatives. Outstanding works have the opportunity to gain extensive exposure and be sold in the mall's cultural and creative store.

Specific VI Design Requirements: Text: 【MHD Manhattan-Trendy Field】. Design elements include brand design, IP characters or series mascot dolls, event posters, creative videos, immersive experience animations, various cultural and creative derivatives, artistic installations, art scene check-in points, and creative light effects for the mall’s exterior facade.

11

New Village Agro-tourism Integrated Brand IP Image Design

The New Village features grape picking lines, small garden vegetable picking, yellow peach picking, strawberry picking, butterfly orchid breeding base, "Back to the Village" brand homestay farmhouse experience, and more. However, the industries cannot achieve mutual integration and mutual promotion. The New Village aims to create a unified brand "Writing a New Future New Village New Flower," realising agro-tourism integration. Establish an emotional connection bridge with tourists and citizens, making the promotion more recognisable and influential, empowering the town's agro-tourism integrated economic value.

12

Ice and Snow World Cultural and Creative Product Design

Deeply explore the ice and snow culture embodied in Harbin Ice and Snow World, including but not limited to ice and snow architecture, ice and snow art, ice and snow performances, ice and snow sports, ice and snow history, and more. The goal is to design and produce a cultural and creative product that can provide tourists with beautiful memories of the ice and snow. The product should feature creative design concepts, innovative interactive functions, and creative material categories, including but not limited to fridge magnets, badges, desktop ornaments, and daily necessities.

13

"Erbin" Brand Communication Design and Product Design

"Erbin" Brand Communication Design:

1. Brand introduction and product manual.

2. Brand image video.

Brand series short films.

"Erbin" Brand Product Design:

1. Product packaging design and structural design.

2. Product packaging graphic design (outer packaging, inner packaging).

3. Tote bag design.

4. Gift box design.

Design specifications for outer packaging boxes.

14

Taoxue Penguin Asian Winter Games Series Image Design

Create a series of Taoxue Penguin images inspired by Asian Winter Games events, each corresponding to different projects, such as a skiing penguin (e.g., dressed in skiing gear, in a dynamic posture), a ice hockey penguin (e.g., holding a hockey stick, with a focused expression), etc. The images can be widely used for online promotion, such as emoticons and promotional materials; offline cultural and creative products, such as fridge magnets, badges, plush toys, etc.

15

Jinhewan Wetland Park Visual Identity System Design

Design a visual identity system for Harbin Jinhewan Wetland Park, including the park's IP image, auxiliary graphics, park wayfinding system, and extension to business office supplies.

16

Design of Alley in Baroque Scenic Area

The alley in the Chinese Baroque parking lot is 240 meters long. This alley is the main route for tourists entering the Baroque scenic area after disembarking from their tour buses. Currently, it has not fully maximised its potential to welcome guests. The preliminary plan is to incorporate cultural content related to Baroque history and culture in this alley.

17

Daowai Cultural and Creative E-commerce District

Relying on the geographical advantages of the Ha Yi Vocational Livestreaming E-commerce Talent Incubation Base and the Yurun Antarctic Commercial Circle, the Daowai Cultural and Creative E-commerce District aims to become a distinctive "internet-famous check-in place" in the Daowai area, forming an economic development chain integrating e-commerce bases, intangible cultural heritage, cultural dissemination, leisure, and entertainment. The project is located on Beiqingzhen Street in Daowai District. The first phase of the project has renovated the storefronts in the district. Now, creative design and renovation of the rooftop platform are needed. The rooftop platform can be accessed from the indoor second floor or the outdoor stairs. It can be used for terrace performances, outdoor livestreams, light meals and coffee, entertainment photography, etc. The goal is to attract more tourists through the creative design of the rooftop platform and the district's operation plan.

18

Daowai Intangible Cultural Heritage Association Logo Design

Design a logo for the Daowai Intangible Cultural Heritage Association that reflects intangible cultural heritage and national trends. The design can use the association's letters, pinyin, etc. It can also incorporate elements of Heilongjiang culture and red culture, with patterns and totems included in the design concept. The logo should reflect the idea of the Harbin Daowai District Traditional Skills Intangible Cultural Heritage Protection Association. There are no restrictions on colour or size.

19

Wuchang Rice Logo Design

1. The product packaging design should reflect the extraordinary status of "Wuchang Rice" in the global rice category, highlighting the five excellent characteristics of Wuchang Rice: good climate, good environment, good soil, good water quality, and good variety. It should vividly showcase the long history of rice planting in Wuchang and traditional rice culture, with recognisable and representative features.

2. Upgrade the eagle logo, enhancing details on the original basis to reflect the inclusiveness and openness of Wuchang Rice's new era development, giving a deeper meaning to the well-known graphic.

3. The high-end route is required for the gift box products of Wuchang Rice, to enhance the brand value of Wuchang Rice and help it break into the top 100 counties in China.

4. The bagged products of Wuchang Rice should be on a popular route, mainly focusing on contemporary harmonious family banquets, reflecting the traditional Chinese family "people take food as their heaven" culture, allowing "Wuchang Rice" to enter thousands of households in China and promoting the slogan "Wuchang Rice, Chinese Grain."

20

Wuchang City Agricultural Products Packaging Design

Wuchang City is known as the hometown of high-quality rice in China, with excellent rice growing conditions and superior quality. The forest resources are abundant, with a forest coverage rate of 42%. Currently, our company, under the overall image of "Rice Township Wuchang," is launching a series of products with the following specific design requirements:

1. Rice category: 5kg packaging, plastic or carton gift box, no size restrictions.

2. Agricultural products category: corn, miscellaneous grains, noodles, 1kg-5kg packaging, plastic or carton gift box, no size restrictions.

3. Mountain products category: black fungus, mushrooms, honey, health tea, 1kg-5kg packaging, plastic or carton gift box, no size restrictions.

21

"Beixiu Mountain Acanthopanax Tea" Product Packaging Design

The "Beixiu Mountain Acanthopanax Tea" developed by Beixiu Health Industry has won numerous awards. The requirements for the gift box packaging design are as follows:

The packaging must comply with various laws and regulations for food packaging; ensure the safety of the food; facilitate the preservation of the food; provide convenience for consumers; the visual elements must accurately convey the product's information; and meet environmental requirements.

Specific parameters:

1. Acanthopanax Leaf Tea Gift Box: Green theme, elements include Acanthopanax, tea cup, teapot, mountains, and rivers. Specifications: 96g (24 bags), size: 288×373×80mm, material: industrial cardboard. Contains three 94×94×55mm tin boxes.

2. Acanthopanax Leaf Oolong Tea Gift Box: Red theme, elements include Acanthopanax, mountain, and river background. Specifications: 120g (30 bags), size: 288×373×80mm, material: industrial cardboard.

Contains three 94×94×55mm tin boxes.

22

"Northern Cold Land Black Soil Frost Mulberry Leaf Tea" Packaging Design

Highlights:

Mulberry leaves are recorded in the "Compendium of Materia Medica" as possessing star essence; cicadas feed on them and are called literary insects; humans consume them and old men become youthful. Mulberry leaves, also known as "divine herb," are referred to as "longevity tea." They are known as the king of plants, praised for their clear and nutritious properties, containing over 2000 types of proteins, 17 amino acids, and crude proteins and fats. The Ministry of Health has recognised them as a plant with both medicinal and food uses.

Advantages:

Northern cold land black soil mulberry trees experience one season per year, with a dormancy period, especially after the frost in the north. The significant temperature difference between day and night increases the protein content of the mulberry leaves.

Taste:

Northern cold land black soil frost mulberry leaf tea is made using traditional green tea processes, involving repeated steps of picking, screening, cutting, fixing, rolling, and drying. The resulting tea has a light fragrance, a fresh and sweet taste, a light green colour, clear and transparent, with a slight roasted aroma.

Mainly focused on packaging design.

Registered trademark: {Shengquan Shuanghe}

Specifications: 17*25

Material: Metal can, cost-effective

23

"Qianmao Xuelong" Ski Board Product Design

Specific design requirements:

1. Appearance: The design should be simple and elegant, conforming to contemporary aesthetic trends; use bold colours and patterns to enhance visual impact and attract young consumers; maintain brand signature elements for easy recognition on the ski slopes.

2. Structure: Use lightweight and high-strength materials to ensure durability and reliability during high-intensity use; the structural design should consider the flexibility and elasticity of the ski board, providing excellent control and stability; pay attention to details, such as smooth edges, and use advanced composite materials to reduce friction with the snow, increasing speed.

3. Shape: The shape of the ski board should conform to ergonomic and aerodynamic principles, providing the best skiing experience; the design should cater to skiers of different levels, from beginners to professionals; consider aerodynamic design to reduce air resistance and increase skiing speed.

24

Plant Blind Box Design

Extend the concept of plant blind boxes with elements of Harbin's ice and snow culture to showcase local characteristics.

Product Specifications:

Outer packaging*1, flower pot*1, seed* random (blind box seeds: small sunflower, cosmos, baby's breath, forget-me-not, morning glory, carnation), nutrient soil*1, fertiliser pack*1, water-absorbing rope*1, separator mat*1, shovel*1, message card*1

Product Dimensions: Outer packaging size 【length 12 cm * Width 12 cm * Height 17 cm】

Flowerpot size【Upper diameter 10.2 cm * Bottom diameter 7.2 cm * Pot height 12 cm】

Product Material: Eco-friendly PP material

25

Coloured Wooden Pencil Paper Box Packaging Design

As the largest domestic supplier of graphite pencil leads, our company is committed to developing high-quality pencil leads comparable to international brands. We are now seeking professional designers to create a series of innovative paper box packaging for our coloured wooden pencils. The packaging must meet the following core requirements: The structural design should consider ease of carrying and transportation, while ensuring user convenience during use, allowing for quick access and easy colour identification.

Considering cost control, the packaging should be made of economical and practical materials, ensuring durability and protection performance.

The packaging design should highlight the excellent performance of the product, such as the smoothness and durability of the graphite pencil lead, and deeply reflect the cultural and creative concept by integrating local characteristic elements or artistic styles.

The packaging appearance should be novel and creative, capable of attracting the target consumer group’s attention while conveying the brand’s environmental philosophy and respect for traditional culture.