No.

Requirement Content

Requirement Description

1

Hailin Lion’s Mane Mushroom Series Product Design

Enhance the recognisability of "Hailin Hericium Erinaceus" products and increase its popularity.

1. Package design for dried products, fresh products, blender powder, coffee, biscuits, beverages, etc., ensuring brand visual image design (logo, font, colour, image, etc.) has relevance.

2. Use the edible and medicinal values of Hericium Erinaceus (stomach-nourishing, digestion-aiding, body-tonifying) as promotional points, designing a series of high-end product gift boxes.

3. The product packaging should have distinct regional characteristics, showcasing the unique features of Hailin Hericium Erinaceus with recognisability and representativeness. The packaging design should appropriately incorporate Hailin's landmarks such as Weihu Mountain, Snow Town, and Tiger Park to highlight Hailin's unique characteristics.

2

Ning'an Xiangshui Rice Park Slate Rice Design

To promote the development of Ning'an City’s stone slab rice, the government has established a promotion platform, Xiangshui Daomi Park, to publicise and promote the stone slab rice. Various promotional methods will be used to highlight the uniqueness of the stone slab rice, strengthening its brand image and making it a symbol of high-quality rice. Stone slab rice will become a cultural representative in people’s minds.

Ecological background: Highlight the uniqueness of Ning'an stone slab rice, such as volcanic lava platforms, millennia-old humus black soil cultivation, natural Mirror Lake irrigation, and special accumulated temperature environment.

Historical background: Stone slab rice, known as "Lucheng Rice," was a tribute rice from Bohai Kingdom to the Tang Dynasty 1,300 years ago. Cultivated using ancient methods, inheriting millennia-old traditions, and forming a tribute rice culture.

1. Outer Packaging: Integrate elements of Mirror Lake irrigation and volcanic lava cultivation, highlighting the geographical and regional advantages of stone slab rice, and the product’s brand features. Differentiate the product into high-end business gift boxes, regular mid-range gift boxes, and family affordable rice bags. The design must be recognisable and memorable, helping consumers easily identify the product. The packaging materials and specifications should be moisture-proof, insect-proof, and mildew-proof.

2. Human-Centric Design: Address the traditional heavy and inconvenient nature of rice purchases by designing new concepts like rice membership cards, gift cards, and monthly cards, emphasizing convenience and ease of use. The colours and design styles of these rice cards should complement the packaging design, achieving synergy.

3. Promotional Materials: Traditional promotional materials like DM leaflets, brochures, and new media e-commerce product detail introductions. Cultural and creative product design, DIY product design related to stone slab rice.

4. Xiangshui Daomi Park Visual Identity: Create an IP for Xiangshui Daomi Park, which can be a character, animal, plant, etc., possibly in a Q-version animation style (other styles are also acceptable). The design should aim to enhance the recognisability of Xiangshui Daomi Park.

5. Corporate Logo Design: The logo design concept should centre on "Rice Park," primarily in the form of a pattern, simple and elegant, providing clear information about stone slab rice.

3

Dongning Black Fungus Brand Packaging Design

Dongning Shanyou Edible Fungus Technology R&D Co., Ltd., a modern food enterprise integrating scientific research, production, and marketing, mainly engaged in edible fungus cultivation and processing technology R&D and promotion services, dry edible fungus wholesale and sales, black fungus deep processing and export, ranking among the top three in the national industry, with various honours including "Dongning Black Fungus Chamber of Commerce President Unit" and "Provincial Green Factory." The company’s deep processing production lines for black fungus sauce, ready-to-eat black fungus products, and other deep-processed products cover aviation catering and railway dining fields, receiving widespread acclaim.

1. Clearly convey key product information such as brand name, product name, specifications, uses, and ingredients. Highlight the importance of black fungus with good visual communication in the packaging, allowing consumers to easily understand the product's raw materials and quality, aiding their purchase decision.

2. Build a brand IP image among many ready-to-eat black fungus products, showcasing the brand features of the production enterprise, reflecting its corporate philosophy and culture. The packaging should be attractive and highly recognisable, sparking potential consumer interest and aligning with the brand image.

3. The packaging design should consider ease of use and portability, using materials that are easy to open, use, and store, enhancing user experience and convenience. Environmental factors like recyclability and packaging volume and weight should also be considered to reduce resource consumption and environmental impact.

4

"Linkou Goose" Brand Packaging Design

Develop the "Linkou Goose" brand, empowering special industries, and promoting prosperity.

Linkou goose meat is firm and nutritious, with the main breeds being Holdobaji and Sanhua, each goose raised for 120 days, weighing about 8 jin, with a lean meat rate of up to 87%, providing an excellent taste. Whether braised, stewed, or smoked, the meat is tender and flavourful.

1. Unique Linkou goose product packaging design should reflect the distinct status of "Linkou Goose," showcasing its firm meat, large tender liver, chewy gizzard, and thick intestinal wall, vividly presenting Linkou goose culinary culture.

2. The "Linkou Goose" packaging design should adopt a people-friendly approach, enhancing its appeal to consumers and boosting the brand value.

3. The design of Linkou goose mascots and related products like cartoon images, plush toys, fridge magnets, etc., should be practical and derivable, suitable for further image development and promotion on various media platforms and products like promotional materials, emoticons, and videos.

5

Xi'an District Zhongxing Village Cultural Tourism Integration Product Design

Meet the demand for "City West Tourism" brand building in Mudanjiang City's Xi'an District, expanding the "Zhongxing Gift" cultural and creative brand category by focusing on distinctive agricultural product packaging, cultural and creative products, special foods, creative activities, and scenic IPs.

1. Extract folk culture, telling the story of Zhongxing Village's agricultural and cultural tourism integration (emphasizing Korean Chinese culture, unique customs, landmark buildings, and scenic construction).

2. Design the "Zhongxing Gift" brand visual image (logo, font, colour, image, etc.).

3. Improve the "Zhongxing Gift" cultural and creative product line, enhancing brand value (the design should incorporate unique cultural elements like Zhongxing Village’s customs and natural landscapes, allowing tourists and citizens to deeply experience the integration of agriculture, culture, and tourism in Zhongxing Village through the "Zhongxing Gift" brand and medium).

6

Jingbo Lake Tourism Culture Brand IP Empowerment Design

1. Jingpo Lake Tourism Cultural Brand Visual Image Design (IP Image Design):

Use natural geographical resources, historical cultural resources from Balhae and Ningguta, and Manchu folk customs as creative themes for Jingpo Lake tourism cultural brand IP design. Creative works should reflect the core features of Jingpo Lake tourism culture, be rich in content and highly recognisable, effectively enhancing the brand image. Works should include IP character, visual system, story setting, detailed design drawings, creative explanation, and IP extension application plans.

2. Jingpo Lake Souvenir Series Design Scheme Solicitation:

Creative works should revolve around the historical and cultural characteristics, natural regional characteristics, and tourism resources of Mudanjiang Jingpo Lake, undergoing artistic processing and creative transformation. Design Jingpo Lake souvenirs and gifts that are distinctive, culturally rich, including brand, logo, gift box packaging, single item packaging, image store, and other creative design plans.

3. Cultural and Creative Product R&D Design Scheme Solicitation:

Design IP with themes like "’Mu’ Tiger," Diaoshuilou Waterfall, Di Huanran Diving, Winter Fishing, Jingpo Lake Fish, and Underground Forest. The design should be distinctive, creative, marketable, meeting consumer needs, showcasing the creative works that display the Jingpo Lake cultural tourism brand image.

7

China Snow Town Image IP Design

Enhancing the brand recognition and awareness of “China Snow Town,” fostering emotional connections with tourists, promoting tourism marketing and innovation, and differentiating from competitors.

Through a unique, striking, and attractive image IP, Snow Town can stand out among numerous tourist destinations, making it easier for tourists to remember and identify. This helps increase the town’s popularity and reputation, shaping a distinctive brand image that conveys its unique charm and features. It fosters a sense of closeness and affection towards Snow Town among tourists, enhancing their loyalty and willingness to return. This attention from potential tourists expands Snow Town’s market share. Specific requirements include:

1. Focus on Cultural Exploration: Deeply explore forest area culture, folk customs, and natural landscapes, converting them into appealing stories and images.

2. Emphasis on Originality: Design a unique IP image for Snow Town, ensuring originality and uniqueness.

3. Emphasis on Interactivity: Design highly interactive IP images, such as mascots that can interact with tourists or virtual characters achieved through AR technology, enhancing tourist engagement and experience.

4. Focus on Storytelling: Build a rich story background, giving the IP image vitality and attracting tourists to explore and understand it.

5. Focus on Visual Identification: Design a complete visual identification system (VIS), including logos, colours, fonts, packaging, etc., ensuring consistency and recognisability across different occasions and media.

8

"Tang Great Wall National Cultural Park" Souvenir Design

To meet the needs of the “Tang Great Wall National Cultural Park” for distinctive cultural tourism, we are now focusing on collecting creative home goods (such as pillows, tablecloths, scarves, tea sets with the park’s features), accessories (such as necklaces, bracelets, earrings inspired by the park's natural elements or cultural symbols), office supplies (such as notebooks, pens, bookmarks with the park’s iconic patterns or texts), and daily necessities (such as canvas bags, eco-friendly bags, umbrellas with practical and cultural characteristics) design proposals.

1. Thoroughly explore the cultural connotations of the relic walls, combining modern design concepts and techniques to create a series of creative and meaningful cultural souvenirs. This will enrich tourists' travel experiences, enhance the park's reputation and influence, and promote the development of local cultural industries.

2. Emphasise cultural heritage and innovation, practicality and aesthetics, customisation, environmental protection, and sustainability.

9

Suifenhe City National Gate Scenic Area Tourism Promotion Creative Design

To meet the development needs of the “National Gate” scenic area, we are now focusing on collecting design proposals in cultural creativity, landscape, and cultural tourism communication.

1. Full design of the tourist route and landscape features of the National Gate Scenic Area.

The design should extract the cultural essence of Suifenhe City’s National Gate, telling its story, including its establishment background, development process, mission, and vision. The goal is to enhance and complete the product line of the “National Gate” scenic area, increasing brand value and connecting cultural stories smoothly. The design should incorporate Suifenhe’s historical stories, folk customs, and natural landscapes, allowing tourists and citizens to deeply feel Suifenhe’s cultural charm through the scenic area.

2. Design of the import and export trade port image of the National Gate Scenic Area.

The design should extract the port’s brand culture from its establishment background, development process, mission, and vision, telling the port’s story. It should include a comprehensive visual identity system for the port, including logos, texts, images, and interpretations.

3. Design of the cultural corridor on the fifth and sixth floors of the main National Gate building.

The design should have a clear theme, fitting Suifenhe’s city characteristics, industrial features, cultural connotations, and development positioning. The elements used should be accurate, novel, articulate, vivid, and aesthetic. The content should be easy to remember and spread, conforming to communication rules.

10

Muling City Comprehensive Tourism Development Creative Design

To further expand the tourism visibility and influence of Muling City, enrich and improve the cultural tourism product system, and design integrated development and promotional marketing plans for cultural tourism industries, assisting the integration of cultural tourism development factors and creating cultural tourism industry clusters.

1. Design a plan for the integrated development of cultural tourism industries.

The design should leverage Muling City’s various high-quality A-level scenic spots, fully developing and creating popular online check-in destinations in eastern Mudanjiang. The plan should focus on the integrated development and utilisation of the Guyushu Scenic Area, the Colourful Flower Field Scenic Area, and the Fengyue Train-themed Camping Area, promoting the development of cultural tourism industry clusters.

2. Design a promotional marketing plan for scenic spots.

The design should fully utilise Muling City’s Baonan Village large visitor service centre, creating a landmark cultural tourism experiential building in Muling City. It should leverage the construction of city reception halls to lead the cultural tourism industry development model, continuously attracting a large number of tourists and business visitors.

11

Mudanjiang City Landmark Design

Design a city landmark themed around the scenic beauty of Jingpo Lake and the forested snowy plains.

12

Mudanjiang City Non-Food Souvenir Design

The works include but are not limited to: designing craftworks and tourism souvenirs with Mudanjiang's arts and crafts and intangible cultural heritage as the foundation, incorporating cultural creativity and modern design concepts to innovate and develop craftworks with Mudanjiang characteristics.

1. Souvenirs can be single items or multiple items integrated into a gift box-style packaging.

2. The packaging should be exquisite, appropriately sized, and easy to carry and transport, meeting the needs of souvenirs and satisfying the demands of tourists.

3. The design should be innovative, distinctive, culturally rich, marketable, and reflect the taste and flavour of Mudanjiang.

13

Mudanjiang City Food Souvenir Design

Design food souvenirs based on showcasing the local food specialties and culinary culture of Mudanjiang, catering to tourists who want to taste Mudanjiang's food during their visit and take its flavours home. The design should highlight Mudanjiang characteristics, be innovative, have exquisite packaging, and be easy to carry. Mainly collect food packaging designs, types of souvenirs, and gift box designs.

1. Souvenirs can be single items or multiple items integrated into a gift box-style packaging.

2. The packaging should be exquisite, appropriately sized, and easy to carry and transport, meeting the needs of souvenirs and satisfying the demands of tourists.

3. The design should be innovative, distinctive, culturally rich, marketable, and reflect the taste and flavour of Mudanjiang.

14

Mudanjiang Tourism Route and Project Planning Design

Utilize creative elements to integrate cultural content, symbols, and stories into the design of tourism routes and exhibits around Mudanjiang's scenic spots, special districts, industrial relics, distinctive agricultural plantations, and iconic buildings. Create cultural narratives for tourism projects, and integrate advanced technology, innovative methods, and modern models into tourism scenarios to rejuvenate the scene and enhance the tourist experience. Mainly collect "culture + tourism" development project planning designs and "design + scene" development project planning designs.

15

Sticky Corn Industry Logo Design

Specifications should suit various scenarios both online and offline, including but not limited to websites, product packaging, and promotional materials. The logo should be simple, eye-catching, and easy to recognize, primarily using golden yellow to reflect the plumpness of mature sticky corn. Incorporate graphic elements of corn ears, emphasizing the "sticky" characteristic with sticky lines or textures. The font should be clear, grand, and blend perfectly with the graphic elements. The size proportion should be consistent across different application scenarios, maintaining clarity and visual appeal. The design should be unique and memorable, accurately conveying the quality and characteristics of the sticky corn industry.

16

Sea Buckthorn Fruit Packaging Design

The label design should use the natural environment where sea buckthorn grows as the background, highlighting the green and healthy concept. The overall shape should be simple and fashionable, attracting consumer attention on the shelf. It should allow a clear view of the sea buckthorn product inside, showcasing its growing environment and nutritional benefits, with a high-end, grand style, meeting the needs of consumers for gift-giving or personal use.

17

Northeast Collective Rice Packaging Design

1. Emphasize Brand Culture: Northeast Huddle Rice focuses on the inheritance and promotion of Korean agricultural culture, emphasizing product quality and taste. It also integrates modern technology, using advanced planting and processing techniques to combine tradition and modernity, continuously improving product quality and competitiveness.

2. Highlight Product Features: Use natural elements and patterns such as rice ears, rice fields, and soil to enhance the natural atmosphere. The design should feature the brand name of Northeast Huddle Rice as the main visual element, with smooth and readable fonts. The packaging should cleverly incorporate elements like rice fields, rice ears, and rivers to showcase the rice's natural, pure, and unique qualities.

18

"Grain Calculation" Series Condiment Packaging Design

Combine traditional brewing culture with Northeast regional culture, closely integrating Northeast agricultural products and local resources. This merges the historical inheritance of Northeast’s distinctive industries with modern rigorous processes, providing consumers with both emotional and healthy food needs. The packaging should align with Northeast cultural tags and symbols, leaving a deep Northeast imprint, promoting high-quality processed products from Northeast to high-end consumption scenes in Beijing, Shanghai, Guangzhou, and Shenzhen.

19

Muling Souvenir Design

With Mudanjiang's unique geographical location and Muleng's renowned soybeans, the unique Northeast climate benefits crop growth. Thus, the product is designed to become a city card and an essential souvenir during cultural tourism in Mudanjiang.

20

Soybean Deep Processing Product Packaging Design

Design packaging for soybean deep-processed products like Grain Calculation Soy Sauce and Grain Calculation Bean Paste, featuring the best products from Longjiang and specialties from Mudanjiang. Product specifications include 300ml and 500ml glass bottles, with gift box, retail, channel, and children’s packaging styles.

21

Landmark Large Snow Sculpture Design

Plan to establish a large landmark snow sculpture at the northern station of Mudanjiang Railway Station in Aimin District. The sculpture, 35 meters long, 10 meters wide, and 15 meters high, will incorporate cultural elements such as the Black Bear Paradise, the largest Totoro Park in Asia, the special ostrich industry park, and the Textile Youth Point.

22

Yangming District Linjiang Impression Agricultural Tourism Integration Industry Demonstration Park Logo and Related Cultural Souvenir Design

Design the logo and related cultural creative products and souvenirs for Linjiang Impression Agritourism Integration Demonstration Park, focusing on the "flower + fruit" characteristic industry. The main agricultural products include cantaloupes, strawberries, plums, persimmons, and more.

23

Suifenhe City Cultural Tourism Product Design

Create a series of cultural tourism product brands based on Suifenhe City's unique regional culture and tourism resources, incorporating themes like a century-old port, romantic border town, red passage, and free trade zone construction. Design products with commemorative, artistic, practical, collectible, unique, environmentally friendly, and fashionable features, including but not limited to cultural tourism souvenirs, crafts, and famous specialty products. The works should be presented as physical products.

Creative Items: Usable in daily life (such as water cups and pillows). The work types can include 3D models, drawings, and actual products. The designs should closely follow the theme and showcase the unique cultural tourism resources of Suifenhe.

24

Anning City Specialty and Forest Products Urban Souvenir Design

The design requires a gift box with an external carrying bag, reflecting the characteristics of northeastern mountain forest products. The size should be suitable for hand-carrying and gift-giving, using high-grade cardboard with a fine, beautiful, and grand appearance. The size can be determined through joint research.

25

Ningguta City Landmark Sculpture Design

Utilize sculpture design, landscape art, sound, light, electricity, and images to vividly display the historical heritage and significant events of Ningguta at the Ningguta Historical and Cultural Square. The design should reflect Ningguta’s historical and cultural significance, using stone materials.

26

Ningguta City Brand Design

Leverage Ningguta’s historical and cultural heritage to create a city brand, designing a city logo and brand IP image, to be applied to cultural creative products, specialty agricultural products, and city souvenirs, leaving a lasting impression of the city in the minds of tourists and consumers.

27

Ningguta Cultural Souvenir Packaging Design

Design packaging for Ningguta cultural creative assembly blocks and insert components, showcasing Ningguta buildings and scenic spots as souvenirs. The packaging specifications should be 40cm x 40cm, made of cardboard.

28

Ning'an Cultural Promotion Sculpture Design

Ning'an has a rich history and picturesque scenery, making it one of the counties and cities in Heilongjiang Province with the richest tourism resources. Its natural scenery and historical sites complement each other. The world's largest volcanic lava dammed lake, Jingpo Lake, is a unique northern spectacle. The national forest park, Crater Forest Park, has the largest red pine mother forest in China at Xiaobei Lake. The national key cultural relics protection unit, the site of the Shangjing Longquan Mansion of the Bohai State in the Tang Dynasty, is the most well-preserved medieval city site in the world today. Other notable historical and cultural attractions include the Sanling Ancient Tomb Group, the Qing Dynasty Dashiqiao, Xinglong Temple, Shideng Column, Mosque, Wangjiang Tower, and Zhang Wentian's Studio. The design should promote Ning'an's cultural heritage.

29

Slate Rice Souvenir Packaging Design

Design gift packaging for one jin (500g) of Shiban Rice, using paper as the packaging material.

30

Slate Rice Promotional Poster Design

Design a promotional poster for Shiban Rice. The poster should be made of paper, with no size limitations.

31

"Mudanjiang Rice" Product Packaging Design

(a) Reflect the regional characteristics and unique geographical growth environment of Mudanjiang rice. Design three levels of packaging (high, medium, and low) based on the three major water systems of Mudanjiang.

1. Volcanic Rock Shiban Rice from the Jingpo Lake Basin: Leverage the unique growing environment to design a high-end, elegant package for premium quality Daohuaxiang rice.

2. Water System of the Hailang River Basin: Combine the resources of Xuexiang (Snow Village), which is one of the few in the country, to design a mid-range product packaging for the high-quality long-grain rice from this water system.

3. Water System of the Muling River Basin: Despite low cumulative temperature, the fertile soil and developed water systems allow for the cultivation of tasty pearl rice, making it one of the top in Heilongjiang. Design a low-end product packaging for this rice.

(b) Integrate geographical indicators to better highlight the quality advantages of Mudanjiang rice. Cater to different levels of consumers, showcasing the rare and unique characteristics of Mudanjiang rice.

(c) For the volcanic rock Shiban rice, design a gift box for the high-end market to enhance the high-level recognition of Mudanjiang rice and boost its brand value. Use high-end products to drive the popularity of low-end products, helping Mudanjiang rice to gain nationwide recognition.

32

Dong'an District "Qingshan Homestay" Logo Design

The logo should be suitable for various online and offline promotional channels, including websites, signboards, and business cards. The overall style should be based on Korean Chinese ethnic characteristics, with colours such as pink and blue. Incorporate elements of Qingshan (Green Mountain), like simple mountain lines. The main part of the logo should display outlines of buildings with Korean Chinese ethnic features, complemented by traditional Korean Chinese clothing patterns. The words "Qingshan Homestay" should be in artistic font, with Korean Chinese characters below. Ensure that the size and proportions are well-balanced so that the key elements remain clear and aesthetically pleasing in small-scale applications, conveying the unique charm and cosy atmosphere of the homestay.

33

Brewing Industry Tourism Demonstration Area Design

Focus on the cultural inheritance and promotion of both traditional and modern brewing, enhancing the combination of products and tourism. Set up miniature farming scenes within the factory and traditional brewing areas.

34

Ningguta Fridge Magnets and Trendy Cultural Creative Product Design

Reflect the historical and cultural characteristics of Ningguta.

35

Xuanwu Lake Scenic Area Brand and Tourism Project Design

Develop a hometown tourism brand. Materials should be paper-based, with no size restrictions.

36

"Northern Rare Treasures" Company Logo Design

Better represent the unique regional image of Ning'an. The appearance, sound, light, and display formats can be jointly researched and discussed.