No.

Requirement Content

Requirement Description

1

Yichun City Tourism Brand Promotion and Product Design

To accelerate the formation of a Yichun cultural tourism industry system that spans the entire life cycle, and to shift tourism from "one season of fame" to "four seasons of prosperity," and from "seasonal boom" to "year-round bloom." This involves building a brand marketing and promotion system to enhance the "Yichun" tourism city brand, and integrating creative design elements such as emotion, aesthetics, and concepts into souvenirs, gifts, food, and cultural and sports activities to enhance the cultural connotation of products and expand the brand's influence.

Design Requirements:

【Design Requirement】

1. Promotion Plan: Focus on the concept of "home," enhancing the tourism experience with the idea that "the heart and soul always reside in Yichun." The plan should achieve effective online and offline integration, leveraging internet thinking to enhance brand influence and attract tourists to Yichun. Offline components can include scenic area development, product design, and cultural and sports activities.

2. Cultural Product Conversion:

(1) Rework existing brand logos and mascots to create new digital images of creative cultural products.

(2) Integrate existing visual design elements and logos throughout the tourism experience, including accommodations, dining, shopping, and entertainment. Apply these designs broadly in business gifts, travel souvenirs, and other areas.

2

Creative Ice and Snow Beautification for Yichun Brand Building

To enrich the ice and snow product system in Yichun and create warm and exciting ice and snow experiences, creatively integrate design with the ice and snow industry. Transform the cold resources of ice and snow into the hot economy, providing strong support for the comprehensive revitalisation of the ice and snow industry, economy, and culture in Yichun.

【Design Requirement】

1. Create Yichun Ice and Snow Tourism IP: Fully explore forest and ice culture elements, designing brand logos and mascots that are easy to mediate and transform into tangible products.

2. Marketing Promotion Plan: Explore unique cultural resources of the forest area, designing simple and catchy slogans. The plan should include online marketing and offline promotion, leveraging new media like Douyin and Kuaishou for massive exposure. Focus offline efforts on forest and ice themes, designing tourism products.

3. Cultural Product Conversion: Extract cultural elements from Yichun’s forests and ice, using creative design to develop products such as clothing, arts and crafts, sports equipment, jewellery, and souvenirs. Promote the full industry chain development of ice sports, culture, equipment, and tourism.

3

Tieli Rice Brand Image Development

To meet the needs of the "Tieli Rice" brand, comprehensively collect design plans for brand communication, product and packaging, and cultural products. Create a strong IP for Tieli Rice, meeting consumer demand and driving industry upgrades.

【Design Requirement】

1. Create Tieli Rice IP: Highlight the unique characteristics, cultural value, and development positioning of the Tieli Rice industry, including but not limited to logo and mascot design.

2. Marketing Promotion Plan: Emphasise Tieli Rice’s unique qualities, designing easily spreadable slogans and achieving integrated online and offline marketing. Attract consumers online and plan cultural activities such as harvest festivals offline.

3. Packaging Design: It should not be a single packaging. Design family and series packaging for different weights, specifications, and sales scenarios, incorporating Tieli Rice features.

4. Design Concept and Explanation: Submissions should include design concepts and creative explanations, with detailed descriptions of the design’s meaning, background, and technical aspects. Ideally, submit a complete visual identity system or a set of plane designs.

5. Wide Applicability: Designs should be suitable for various media, including print, three-dimensional, and electronic.

4

"Dinosaur+" IP Image and Product Development

Centred around "dinosaur" culture, combined with Jiayin’s historical stories and natural landscapes, create a nationally recognised cultural symbol. Turn ecological and resource advantages into industry and development benefits, using creative design to support high-quality urban development.

【Design Requirement】

1. Create "Dinosaur" IP: The design should align with Jiayin’s characteristics, cultural content, and development positioning, showcasing the city’s unique and modern appeal. Include logo and mascot designs.

2. Promotion Plan: Design catchy, original slogans, including planning for scenic area construction, product design, and cultural activities.

3. Integrate Dinosaur Culture: Incorporate dinosaur elements into city miniatures, tourist souvenirs, city brand images, and special agricultural product packaging. Include creative concepts, themes, materials, and estimated costs. Ensure designs are artistic, economically viable, and environmentally friendly.

5

"Forest Grand Kitchen" Ecological Product Brand Development

1. Brand Positioning and Marketing Plan:

(1) Brand Positioning:

Design should focus on uniqueness, target market, credibility, simplicity, consistency, sustainability, competitiveness, and market research. Incorporate Yichun forest elements to accurately position the brand.

(2) Marketing Plan:

Should include market targeting, marketing strategy, sales channels, promotional activities, budget allocation, and impact evaluation. Aim to enhance brand awareness and sales for sustainable development.

2. Brand IP Image and Slogan:

(1) IP Image Design:

The design should tell the brand’s story, convey its concept, and be recognisable and suitable for multiple scenarios.

(2) Slogan Design:

Should be short, memorable, and convey the core brand message and development philosophy, resonating emotionally with consumers.

3. Physical Store Design:

The exterior should be simple yet attractive, showcasing the brand’s style and philosophy, while the interior layout should combine aesthetics and functionality. Use representative brand colours to create a comfortable shopping environment.

4. Forest Products Design:

(1) Birch and Forest Tea Series:

Design should feature the Yichun Forest Group logo and be visually appealing and easily recognisable.

(2) City Souvenir Packaging:

Design gift boxes and individual packaging for various foods, reflecting city culture and featuring unique, functional designs.

5. Cultural Product Design and Promotion:

Incorporate "Forest Grand Kitchen" elements into creative products, combining aesthetics and functionality with detailed craftsmanship. Promote through various channels to enhance brand recognition.

6

"Red Pine Adoption" Ecological Product Brand Development

1. Online Design:

(1) Pine Adoption Mini Program Theme Page and Functional Design:

Visual Style: Use fresh and natural tones, incorporating the green hues of pines and wooden elements to create an eco-friendly interface.

Information Architecture: Clearly divide sections such as the homepage, adoption process, pine knowledge, and benefits exchange to ensure users can quickly find the information they need.

Interactive Experience: Design smooth scrolling and click interactions, add animations and sound effects to enhance user experience, and set up a feedback mechanism to continually optimize based on user input.

Brand Integration: Cleverly incorporate Pine Adoption brand elements such as the logo, IP image, and slogans into the page design to enhance brand recognition.

(2) Excavate the Ecological Brand Value of Pine Adoption, Create IP Image, and Slogan:

Brand IP Image Design: The IP image should tell the brand's story, clearly convey its core values and concepts, and be suitable for various scenarios. The design doesn't have to be based on pine trees but should have distinct personality traits and storylines.

Brand Slogan: Create a simple, powerful, and easily spreadable brand slogan, such as "I have a tree in Yichun," to convey the significance and emotional value of adopting a pine.

2. Offline Design:

(1) Create a Series of Cultural and Creative Products for Pine Adoption: 

Design a series of cultural and creative products related to pines, such as eco-friendly bags, badges, cups, and hand accessories. These products should incorporate Pine Adoption elements, reflect brand identity, and be aesthetically pleasing and practical. Use high-quality materials and craftsmanship, align with the brand's visual style, and have collectible value.

(2) Design the Main Style and Interactive Facilities of the Immersive "Pine Adoption Cabin" to Create a Popular Check-in Spot:

Architectural Style: Combine natural and cultural elements using wooden structures or wood-like materials to create a cozy and comfortable rest space.

Interior Layout: Set up display areas, rest areas, and interaction zones to showcase Pine Adoption project results and cultural products, and provide comfortable seating and books for visitors.

Decorative Details: Integrate pine elements and ecological themes in decorations such as pine-patterned wallpapers, paintings, and ornaments to create a strong ecological atmosphere.

Interactive Experience Zone: Add an AR interactive experience zone where visitors can interact with virtual pines, learn about their growth process, and gain conservation knowledge.

Green Living Advocacy: Set up green living tips, environmental knowledge boards, postcards, etc., inside the cabin to promote ecological awareness and green living practices.

(3) Plan Pine Adoption Event Promotion Scheme:

The scheme should include market positioning, marketing strategy planning, determination of communication channels, event execution plans, budget allocation, and effectiveness evaluation. It should promote public adoption activities on a societal scale.

7

"Xishui Bathing in Rural Wind Homestay" and "Xishui National Forest Park" Ecotourism Wellness Destination Construction

To promote and inherit Xishui culture, creative design plans for Xishui National Forest Park and Xishui Forest Farm Bathing in Rural Wind Homestay need to be developed. Unique and recognizable logos should be designed, along with distinctive cultural and creative IP products for both Xishui National Forest Park and the homestay. Update guide maps and hand-drawn maps, design postcards, fridge magnets, bags, clothing, and ornaments to engage more people with the brand, establishing Xishui Forest Farm as a green home and cultural sanctuary in people's hearts.

【Design Requirements】

1. The designs for Xishui Forest Farm Bathing in Rural Wind Homestay and Xishui National Forest Park should tightly align with the industry's characteristics, tourism culture, and development positioning, ensuring the design theme is prominent, accurate, and fitting.

2. The design image IP for Xishui National Forest Park and the homestay should incorporate natural elements, reflecting tranquility and creating a comfortable atmosphere of returning to nature.

3. The logos for Xishui National Forest Park and the homestay should be simple, clear, and unique, featuring elements like green trees, flowing water, mountains, and morning mist. They should embody the characteristics of the forest farm while incorporating modern design elements for easy recognition and memory.

4. The colour scheme should convey the freshness and tranquillity of nature, creating a fresh and natural visual effect that harmonizes with the forest farm environment.

5. The design style should reflect the simplicity and elegance of the forest farm homestay, avoiding overly complex or flashy elements, and maintaining overall design harmony and unity.

6. Considering practical applications, the logo should adapt to different sizes and media, such as print, websites, and social media.

8

Tieli City IP Image Design

Leverage Tieli's historical and cultural characteristics to create a city IP that enhances the city's brand influence and promotes high-quality development.

【Design Requirements】

1. Use elements representing Tieli's city image, including natural resources, local customs, historical and cultural heritage, tourism landscapes, folk customs, cultural and artistic aspects, and local characters, as creative subjects for the city cultural brand IP design.

2. The overall colour scheme of the IP should primarily feature red (resistance culture), green (forestry and agricultural culture), and white (ice and snow culture).

3. The design can be in various forms, including logo design, mascot design, image design, packaging design, etc. The design style should be innovative, highly recognizable, easy to spread, and have strong content and cultural extension.

9

"Yichun Youth" Brand Design

To further establish the "Yichun Youth" online work brand image, enhance the recognizability of "Yichun Youth" on platforms like Douyin, Kuaishou, WeChat Channel, and WeChat Subscription Accounts, and fully utilize the organisational role of the online Youth League to tell the Yichun story and youth stories, showcasing the youth's contributions, wisdom, and strength in promoting the construction of "one area, two places, three cities" and the dual revitalisation of rural forest farms, thereby boosting the "Yichun Youth" brand's online visibility.

【Design Requirements】

1. The design should be novel, with youthful and lively colours and shapes, reflecting youth elements and Yichun characteristics.

2. The design must be original and free from copyright disputes.

3. The design includes but is not limited to the "Yichun Youth" logo, "Yichun Youth" IP image, "Yichun Youth" WeChat stickers, and a series of cultural and creative products.

10

Tangwanghe Stone Forest Scenic Area Souvenirs and Cultural Creative Ice Cream Design

Tangwanghe National Geopark is an eco-tourism area and national geological heritage park featuring rare granite stone forest landscapes and a well-preserved pristine ecosystem, showcasing a harmonious scene of trees growing on rocks and rocks within forests, earning the nickname "a unique feature on Earth." To further enrich Tangwanghe Stone Forest Scenic Area's cultural and creative products, new cultural creative souvenir gift boxes and cultural creative ice cream are now being designed.

【Design Requirements】

1. The souvenir gift box should be 40cm by 25cm, with no material limitations, fully reflecting Yichun's characteristics while showcasing the Tangwanghe National Geopark brand logo.

2. Create cultural creative ice cream with distinctive elements of the forest and stone landscape; design various shapes based on the "forest and stone landscape" theme, with packaging size of 10cm by 10cm, showcasing the product's unique features; align with market trends to attract consumers.

11

Jiufengshan Yangxin Valley Souvenir Design

Jiufengshan Yangxin Valley Scenic Area covers a vast area of 5021 hectares with a forest coverage rate exceeding 95%. It is renowned as a comprehensive tourism destination in central Heilongjiang Province. The scenic area boasts not only beautiful landscapes but also rich functionalities, earning titles such as a national AAAA-level scenic area, a demonstration base for forest ecological protection and biological resource development and utilization in Northeast China, and a national forest health base, among other honours. The scenic area primarily positions itself as a health and wellness tourism destination, promoting the "Nine Nourishments" health culture concept, encompassing environmental, physical, dietary, and other aspects, aiming to achieve health and wellness through the combination of natural environments and cultural activities. To better promote the scenic area, creative souvenirs specific to Jiufengshan Yangxin Valley Scenic Area are now being developed.

【Design Requirements】

The materials should be environmentally friendly, sturdy, low-cost, and effective for mass production. Develop a unique set of souvenirs incorporating forest, traditional medicine, and natural health elements based on the scenic area's characteristics.

12

Northern Medicine Industry Mascot Design

To actively implement the advanced food concept and vigorously develop Yichun City's northern medicine industry, continually promote the "Forest Capital Northern Medicine" brand, enhance the quality of creative designs, and stimulate development momentum, Yichun City's Northern Medicine Industry Service Centre plans to design a traditional Chinese medicine mascot named "Jia Jia."

【Design Requirements】

The mascot should be inspired by the traditional Chinese medicine Acanthopanax, with a height of 20cm. The primary colours should be based on the purple hue of Acanthopanax fruits, complemented by green. The material should be plush, symbolizing the traditional essence of Chinese medicine while embodying intelligence, wisdom, and nature, representing the continuous and vigorous development of Yichun City's authentic medicinal Acanthopanax industry.

13

Yichun "Home of Curling" City Landmark Design

To continuously promote Yichun as "Forest Capital Yichun – Home of Curling," we are currently seeking a city landmark design that incorporates the element of curling.

【Design Requirements】

Construct a colossal curling stone sculpture measuring 10m by 10m.

The base should transition from white to green, symbolising Yichun's rich forest natural resources, with white standing out prominently.

The top of the base will feature the giant curling stone, with its surface adorned with reliefs depicting curling actions and the development history of Yichun's curling project.

The handle of the curling stone should highlight special products of Yichun's forest natural resources.

The materials used must withstand long-term outdoor exposure without fading or discolouring.

14

Yichun Black Fungus Packaging Gift Box Design

Yichun has been a significant producer of black fungus for many years, contributing to its reputation as one of the largest and earliest production areas, historically known as "South Mushroom, North Fungus." Yichun black fungus is characterised by its light brown to black-brown appearance, with a light grey underside. It has a glossy, naturally curled shape, consistent size, and uniform appearance when dry. Once soaked, it is elastic and shiny, offering a tender, delicate texture and fragrant aroma, with a dry-to-wet ratio exceeding 1:13. To further enhance the brand image of "Yichun Black Fungus," we are seeking a product packaging gift box design.

【Design Requirements】

Highlight the geographical advantages of Yichun black fungus, such as "origin" and "pollution-free." Use materials that are simple, environmentally friendly, and cost-effective for mass production. The design should reflect the unique forest characteristics of Yichun.